The Story Factor: Inspiration. Influence. and Persuasion through the Art of Storytelling

This modern classic teaches you to use the art of storytelling to persuade motivate and inspire in life and businessAnyone seeking to influence others must first know their own story and how to tell it properly. Whether you're proposing a risky new venture trying to close a deal or leading a charge against injustice you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.In this modern classic Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government as well as myths fables and parables form around the world Simmons illustrates how story can be used to persuade motivate and inspire in ways that cold facts bullets points and directives can't. These stories combined with practical storytelling techniques show anyone how to become a more effective communicator and achieve their goals.

Paperback: 320 pages

Publisher: Basic Books; 2nd edition (April 4 2006)

Language: English

ISBN-10: 9780465078073

ISBN-13: 978-0465078073

ASIN: 0465078079

Product Dimensions: 5.4 x 0.7 x 8.3 inches

Shipping Weight: 1 pounds