Stories That Stick: How Storytelling Can Captivate Customers. Influence Audiences. and Transform Your Business

Wall Street Journal & USA Today Bestseller

The moment you take control of your stories you take control of your business and your life.You keep hearing how story is the latest-and-greatest business tool and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors.But what stories do you need to tell? And how do you tell them?In Stories That Stick Kindra Hall professional storyteller and nationally-known speaker reveals the four unique stories you can use to differentiate captivate and elevate:the Value Story to convince customers they need what you provide;the Founder Story to persuade investors and customers your organization is worth the investment;the Purpose Story to align and inspire your employees and internal customers; andthe Customer Story to allow those who use your product or service to share their authentic experiences with others.Telling these stories well is a simple accessible skill anyone can develop. With case studies company profiles and anecdotes backed with original research Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific actionable steps readers can take to find craft and leverage the stories they already have and simply aren’t telling.Every person every organization has at least four stories at their disposal. Will you tell yours?

Hardcover: 240 pages

Publisher: HarperCollins Leadership (September 24 2019)

Language: English

ISBN-10: 140021193X

ISBN-13: 978-1400211937

Product Dimensions: 6.3 x 0.9 x 9.3 inches

Shipping Weight: 13.6 ounces