Narrative Is Everything: The ABT Framework and Narrative Evolution

?Narrative Is Everything? is the culmination of scientist-turned-filmmaker Randy Olson's 40 year journey into Hollywood AND it may seem like just another ?joy of storytelling? diatribe BUT the book plays on two levels THEREFORE you can take your pick ? use it to improve your communication or allow it to give you a new perspective on cultural evolution. On the practical side it presents the ABT Framework (And But Therefore) showing its power and application in fields as diverse as business politics entertainment science and religion. On the higher more all-encompassing level Olson combines his backgrounds in evolutionary biology and communication to propose a detailed mechanism of cultural evolution through what he terms ?narrative selection.? He argues that the brain is the selective agent and the ABT is the factor determining what survives and doesn?t survive over time in all cultures. From epic myths to nursery rhymes to news media to pop music hits the ABT Framework is present everywhere leading to the inescapable conclusion that ?Narrative Is Everything.?

Paperback: 343 pages

Publisher: Independently published (June 23 2019)

Language: English

ISBN-10: 107223257X

ISBN-13: 978-1072232575

Product Dimensions: 6 x 0.8 x 9 inches

Shipping Weight: 1.3 pounds