Five Stars: The Communication Secrets to Get from Good to Great

How to master the art of persuasion?from the bestselling author of Talk Like TED.Ideas don?t sell themselves. As the forces of globalization automation and artificial intelligence combine to disrupt every field having a good idea isn?t good enough. Mastering the ancient art of persuasion is the key to standing out getting ahead and achieving greatness in the modern world. Communication is no longer a ?soft? skill?it is the human edge that will make you unstoppable irresistible and irreplaceable?earning you that perfect rating that fifth star.In Five Stars Carmine Gallo breaks down Aristotle?s ancient formula of persuasion to inspire contemporary audiences. As the nature of work changes and technology carries things across the globe in a moment communication skills become more valuable?not less. When people express their ideas effectively they?re more likely to win dream jobs sell products build brands and trigger movements. Gallo interviews neuroscientists economists and leaders from NASA astronauts to Navy SEALS. His conversations with billionaires who built companies like Google Nike and Airbnb reveals how great leaders captivate our imagination and ignite our dreams. Gallo will help you unlock into your innate emotional and social skills develop your public speaking talent to communicate your ideas with confidence and build empathy with your listeners. This is your moment. Five Stars is your competitive advantage.

Paperback: 256 pages

Publisher: St. Martin's Griffin; Reprint edition (July 23 2019)

Language: English

ISBN-10: 1250181259

ISBN-13: 978-1250181251

Product Dimensions: 5.6 x 0.7 x 8.3 inches

Shipping Weight: 7.8 ounces